This piece was an invitation to an event which marked a milestone for the firm as the outgoing CEO transitioned leadership to the incoming CEO.

The invitation was designed as a five-panel card with an accordion fold. The finished, or folded, size was six inches square. The five main panels are pictured below along with the center panel of the back spread.

message – “ This moment is a comma in the story of our firm. It is the short pause between a legacy created and the opportunity that still awaits. It is the momentary breath to consider how far we’ve come before the story continues, the page is turned, and we go forward into tomorrow.

concept, writing and design

Front Panel 1 and 2

This the another concept option that was not selected for the event, but well-received by the stakeholders.