Five years after launching the new Polsinelli brand and firm name in 2012, we looked at refreshing the brand visually, as well as fleshing out the core collateral materials such as sell sheets, deal sheets, white papers, etc.

The images that follow are a small selection from the overall portfolio of refreshed materials. Included are two general firm sell sheets, a few practice overviews and deal sheets, and two white papers.

design

Established style guides and content ‘grabs’ to facilitate updates and new materials efficiently while maintaining brand consistency.

A few selected pages from the report.

design