Every year, two custom holiday card designs are offered to attorneys which they can send to clients. Typically, one design is a “Winter Holiday” theme, while the other has a “New Year” message.

concept, writing and design

The Winter Holiday design was a trifold card with an understated and elegant varnish treatment that called out key words and added visual dimension.

message – front: Cheerful and Bright, Snowy and White | inside: This holiday season we wish you health and prosperity.

The New Year version was a horizontal bifold card which opened from the bottom.

message – front: Dashing through the year… | inside: As you ring in 2018, we wish you a Happy New Year inspired by new ideas, new perspectives, and new opportunities for success.

My appreciation for modern art had deepened in the process of working on the Kinetic art book in 2015 and that experience inspired the holiday card design that year.

On the top row the outside of the trifold card is shown. The left panel folded inside, the middle panel was the back, and the right panel was the front which had a square die cut to reveal the artwork from the panel that folds inside. The bottom row image was the inside spread.