This gallery features selections from my 11-year tenure with Polsinelli, a national Am Law 100 law firm based in Kansas City. Polsinelli is an 825 attorney firm with 21 offices across the U.S.

A theme and two logo designs for leadership to choose from were created for the firm’s annual shareholder retreat held in November 2018. The first option was ultimately selected. The retreat theme paralleled the retreat agenda which focused on the upcoming CEO transition, and identifying and cultivating a new generation of leaders. To play upon the retreat theme, images related to land cultivation were used as an unexpected juxtaposition to the law firm context.

Supporting material and environmental graphics were created for large-format HD screens throughout the event, a mobile app, a speaker presentation template, apparel and other swag.

concept, theme and design