DESTINATION STARLIGHT | STARLIGHT THEATRE'S 28TH ANNUAL BENEFIT GALA

I had the privilege of designing the invitational package for Starlight Theatre’s 28th Annual Benefit Gala in 2014, which consisted of five different multi-piece mailings over a nine-month span.

Destination Starlight was the Gala’s theme so I developed this concept using NYC subway scenes and graphics as the visual thread for the campaign. Using NYC subways (specifically) tied in with one of the four pillars of Starlight’s mission which provides an opportunity for young actors to have the Broadway experience.

The invitational package was honored with two “Philly Awards” in the special event campaign category and was well-received by the Starlight audience as memorable with a sprinkle of edginess.

CLIENT: Starlight Theatre | concept and design.

The materials included in the first “Save the Date” package are pictured here.

CLIENT: Starlight Theatre | concept and design.

The Gala’s invitation was designed with a map fold to further build on the NYC subway visual concept. The outside panels (left) provided plenty of space for key messaging about the Theatre’s four mission pillars. When opened, the inside became a full-sized poster with event information (right).

concept and design

The Gala’s final mailer was also the event’s ticket delivery mechanism. The trifold card included a small pocket in which the event’s subway-pass-like tickets were inserted.

concept and design