December 2019 | Designed a new logo in several configurations–horizontal version, words only version, color combinations and file formats. A tagline was also developed to convey BodySmith’s differentiators which include being a results-driven, quality, top tier training and gym facility especially suited for professional and executives.

October 2019 | Define new brand styles around color, fonts, image treatments, tag usage, etc. and provide a style guide as reference for consistently and effective execution. HERE is an example of the Brand Guidelines prepared for the client.

I created a Brand Standards Manual to empower the team to project the Bodysmith brand clearly on social media, etc.