Get it across, by design.

Welcome to WhereforeArt? Graphic Design + Creative, I have worked as an art/creative director and designer for more than 30 years, directing, designing, and producing graphics for a diverse mix of print media and digital animation projects. I am dedicated to bringing your ideas to life with precision, passion, and flair to elevate your brand's presence in the marketplace.

LOGO DESIGN  +  Creating unique and memorable logos that represent a brand's identity.

BRANDING  +  Developing cohesive visual identities including color schemes, typography, and brand guidelines.

PRINT DESIGN  +  Designing various printed materials such as business cards, brochures, posters, and packaging.

WEB DESIGN  +  Crafting visually appealing and user-friendly websites, including layout design and user interface elements.

SOCIAL MEDIA GRAPHICS  +  Designing graphics optimized for social media platforms to engage audiences and promote brands.

TYPOGRAPHY  +  Selecting and designing custom typefaces or typography treatments to enhance visual communication.

ADVERTISING  +  Designing advertisements for print, digital, and social media platforms to promote products or services effectively.

ENVIRONMENTAL GRAPHICS  +  Designing graphics for physical spaces such as signage, wayfinding, and environmental branding.

MOTION GRAPHICS  +  Creating animated graphics and visual effects for videos, presentations, and digital advertisements.

about me

If you're interested in delving deeper into my career journey, my in-house resume is available from the menu. However, I'd like to leave you with a few insights regarding the qualities I value and bring to every project:

• I prioritize collaboration over competition, fostering environments where ideas can flourish and teams can thrive.

• I approach each project with a sense of ownership and commitment, treating its success as my mission.

• I embrace new challenges with boundless enthusiasm, eager to explore and expand my horizons.

• And I remember that creativity is my eternal wonderland, where every project is an opportunity for discovery.

client insights

“Thank you WhereforeArt for creating the new BodySmith Personal Training logo, tag, brand standards and guidelines! Everything turned out amazing and I’m very satisfied with the investment. We have already received a lot of compliments on the new logo and video animation!

I would highly recommend owner/designer Bob Farley's services to anyone looking to create a cohesive brand whether it be through logo, typeface, video animations, color scheme, and/or core messaging.

Bob took the time, on multiple instances, to come by my office, sit with me and discuss my company’s values, clientele, and services in order to get the messaging right. He was always in communication with me, easily accessible, and in the end he delivered on time. These are not qualities that are commonplace in the creative world I have found, so I was overjoyed with his professionalism. Again, thank you and highly recommend!”

–– Scott Smith, Owner
BodySmith Personal Training

“Bob brings an eclectic mix of experience working in the publishing world, product design and professional services industries that has shaped an approach to design that enables him to efficiently progress from concept to completion. He begins by first understanding the strategic business objectives of each project and then uses that knowledge as the lens for creative solutions and visuals that are memorable and convey critical messaging. “

–– APR

“Described as an imaginative yet practical and productive graphic artist, Bob brings a rare combination of creative, analytical, and applied skills from which to draw – a rarity among design professionals. Clients remark on Bob’s easygoing and approachable communication style and it’s no surprise his professional relationships span decades of creative project delivery.”

–– DM